90‑Day Money‑Back 100% Guarantee — Terms & Conditions

Overview

This guarantee applies only to SEO work performed by Web Wisconsin LLC (hereinafter referred to as “Provider”) for the owner and/or the person who makes decisions for the business, and the business itself (hereinafter referred to as "Client"). It promises a full refund or equivalent credit if Provider cannot show measurable improvement in the Client’s Google search ranking for the Client’s designated main Google category after a defined 90‑day measurement period — provided the Client fully complies with all preconditions and requirements listed below. The following content are the terms and conditions to make this guarantee effective and active:

Start of the 90‑Day Period

The 90 days do not begin on contract signing. The 90‑day measurement period begins only after BOTH of the following are completed: A successful SEO onboarding meeting has been completed with the Client and the signed SEO Onboarding agreement is in place; and Client’s website design, redesign, or required website updates have been completed and launched live by Web Wisconsin on the Client’s main domain (the website URL shown on the Client’s Google Business Profile).

Web Wisconsin will confirm in writing (email or equivalent) the official start date of the 90‑day period once both items above are complete.

Client Obligations (requirements to keep the guarantee valid)

The Client must meet and maintain all of the following conditions for the guarantee to remain valid:

Payments: Client must be current and in good standing on all payments under the signed agreement (including any initial, recurring, or milestone payments). No late payments, failed payments, chargebacks, or payment holds are allowed at any time before or during the 90 days. Any payment delinquency nullifies the guarantee.

Google Business Profile (GBP) Access and Control:

Client must provide Provider full admin/management access to their Google Business Profile for the entire 90‑day period. Client authorizes Provider to make any and all changes to the GBP and agrees not to change, reverse, or remove any GBP updates made by Provider during the 90 days. If Client or anyone acting for Client makes changes to the GBP during the 90 days, the guarantee is nullified.

Website Platform and Access:

The Client agrees to have their website designed or re‑designed on Web Wisconsin’s platform, and the 90 days do not start until that site is launched live on the Client’s primary domain as shown on the Client’s GBP. Under rare special circumstances only, Provider may offer in writing (email or other signed communication) to edit the Client’s existing site on the Client’s own or a third‑party platform. This exception must be explicitly offered by Provider in writing before the 90 days begin. If Provider grants this exception in writing, the guarantee is valid only if Client provides full editing/admin access and the site platform allows Provider to easily edit content, meta/SEO settings, and similar necessary items. If Provider informs Client in writing (email or support communication) at any time within this 90 day period in any way or form of communication that the Client's current platform does not permit effective editing or SEO work, or that Provider is unable/unwilling to use Client's current platform, the guarantee is nullified and no refund is offered.

Domain and Site Management Access:

Client must provide Provider full access to domain and site management areas needed to perform SEO and to verify site ownership/settings as reasonably requested by Provider. Loss of required access at any time during the 90 days nullifies the guarantee.

Cooperation:

Client must respond in a timely manner to Provider requests necessary to perform SEO work (information, approvals, content, images, access confirmations, etc.). Significant delays or non‑cooperation that materially hinder SEO work may and will void the guarantee. These determinations will be solely up to Provider to decide.

Criteria for Determining Success or Failure (refund trigger)

The guarantee focuses ONLY on measurable improvement of the Client’s ranking for the Client’s designated main Google category (the main Google category is determined and set in the signed SEO Onboarding agreement).

Success is measured by improvement in at least one of the following, as determined by Provider: a) Client’s ranking within the Google local map pack (Google Map Pack) for the main Google category; or b) Client’s organic Google search ranking for the Client’s website for the main Google category or related keywords.

Provider will determine improvement based on data from SEO tracking and “heat mapping” tools chosen by Provider. The Client accepts that Provider may change tools, settings (radius, keyword sets), or methodology during the process. These tools may differ from tools Client might use independently; Provider’s toolset and its results are final for the purpose of this guarantee.

Measurement and Reporting

After the 90‑day period (counting from the confirmed start date described above), and only if Client has complied with all obligations, Client may request a before & after report from Provider.

Provider will produce this report showing the measured results and whether any improvement was achieved for the Client’s main Google category.

If Provider demonstrates measurable improvement in the Client’s GBP map pack ranking or website search ranking for the main Google category (per Provider’s chosen tools and methodology), the work is considered successful and no refund or credit will be given.

If Provider cannot show any measurable improvement in the Client’s Google search results or rankings for the main Google category and related keywords (using Provider’s selected tools and methodology), Provider will offer Client a full refund of fees paid for the SEO services covered under this guarantee, or a credit toward future Provider services at Provider’s discretion.

Limitations, Exclusions, and Conditions That Nullify the Guarantee

• Any of the following will immediately void the guarantee:

• Client fails to provide or maintain full admin/management access to the GBP for the full 90 days.

• Client makes any changes to the GBP during the 90 days that alter Provider’s work.

• Client does not have the website live on the Client’s primary domain as shown on the GBP (or the agreed exception in writing was not provided by Provider prior to start).

• Client fails to provide full editing access when Provider allowed work on a third‑party platform in writing.

• Client is not current on all payments or has any failed/late payments during the qualifying period.

• Any pause or suspension of your services in any way, shape or form and for whatever reason.

• Client must be a legitimate and legal business that qualifies to be listed on Google with a verifiable physical address, phone number, etc. publicly showing on their GBP.

• Businesses without their exact and complete legal business name, phone number matching as it appears on their website, signage, windows, and door, as well as a physical location and a complete address to their actual physical business location (P.O. boxes, virtual offices, mail receiving services, etc. are not allowed) that are publicly showing on their GBP are not covered in this guarantee.

• Client must meet all Google qualifications and verification expectations.

• This guarantee offer is for new Web Wisconsin clients only and not offered or valid for already established or current clients.

• Provider reasonably determines the Client’s chosen website platform cannot be effectively edited or optimized and has notified Client in writing of that limitation before the 90 days start.

• External events outside Provider’s control materially impact rankings in a way Provider determines prevents a fair measurement (see Force Majeure below).

This guarantee applies only to SEO services explicitly listed in the signed agreement. Any additional services, third‑party costs, advertising (e.g., paid search), or non‑SEO work are excluded.

Any attempt by Client to manipulate rankings (spam, fake reviews, link schemes, artificial local signals) will void the guarantee and may lead to termination of services without refund.

Force Majeure and External Factors

Search rankings are affected by many factors outside Provider’s control, including Google algorithm changes, competitor actions, seasonal trends, product/service changes, site outages, significant changes to Google policies, and broader market or technical events. If such an external event, in Provider’s reasonable judgment, prevents an accurate evaluation of SEO performance during the 90 days, Provider may delay reporting, extend the measurement period, or void the guarantee for that period.

Provider is not responsible for penalties or ranking losses caused by prior SEO work conducted by third parties before Provider’s engagement unless such prior work is disclosed and Provider agrees to remediate in writing.

Refund Process

If Client requests a refund after the 90 days and Provider determines the guarantee conditions were met and no measurable improvement is shown, Provider will refund fees paid for the SEO services covered by this guarantee or issue a credit as agreed.

Refunds will be issued to the original payment method within 30 days of Provider’s determination and receipt of a written refund request from Client.

Refunds exclude any third‑party costs already paid on Client’s behalf that are non‑refundable (hosting, paid citations, third‑party SEO tools, paid advertising). Provider will disclose such costs in the signed agreement where applicable.

Documentation and Final Authority

The signed SEO Onboarding agreement, this guarantee, and the main account emails between Provider and Client form the authoritative record for start dates, main Google category, special exceptions, and whether the 90 days have begun.

Provider’s measurement tools, data, and reports are the controlling evidence for determining improvement. Client may request Provider’s supporting output (screenshots, tool reports) during the evaluation. Provider will provide a reasonable level of transparency but is not required to disclose internal proprietary tool configurations.

Miscellaneous

This guarantee is valid only for the services and period specified in the signed agreement and only for the Client named in that agreement.

Provider may, at its discretion, offer alternatives to a cash refund such as credits for future services; any such alternatives must be documented in writing.

Provider reserves the right to modify or discontinue this guarantee for future contracts. Changes do not affect guarantees already in force under a signed agreement.

Any disputes under this guarantee are governed by the dispute resolution terms in the signed services agreement between Provider and Client.

Acceptance

By signing the Web Wisconsin SEO services agreement and completing the SEO Onboarding agreement, Client acknowledges they have read, understood, and agree to these guarantee terms.